Experience across products, systems and delivery.

I work across Bupa’s website, member portal, Blua platform and member communications. I conducted a UX audit across these touchpoints to identify problems with usability, engagement, discoverability and continuity between different stages of a member’s health journey.

I also reviewed Bupa’s member communications and designed frameworks for different audiences and health journeys. After identifying email as a primary engagement channel, I created Clarity, Bupa’s first dedicated email marketing design system. It includes reusable Figma components, responsive templates, design tokens and accessibility guidance. I work with Brand, Marketing, Content, Delivery and Engineering to review designs, improve journeys, plan testing and maintain implementation quality.

At Overdose, I worked on ecommerce and digital-product engagements for national and international brands. My responsibilities covered research, discovery and UX audits through to user flows, wireframes, high-fidelity Figma design, prototypes, stakeholder presentations and developer handoff.

I designed product discovery, product-detail, cart, checkout and account journeys across Shopify, Magento and commercetools. I also created reusable interface patterns and component libraries, and worked with analytics and development teams on conversion opportunities, testing plans and design QA. Selected projects include Amber Tiles, Hastings Deering, BTC.com Australia and AIGI.

I built responsive and accessible Drupal interfaces using Twig, HTML, CSS and JavaScript for organisations including Victoria University and the City of Boroondara. Working within Agile teams, I translated design files into reusable interface patterns and maintained consistency across screen sizes.

This role gave me a practical understanding of front-end constraints, accessibility and component-based implementation. It continues to shape how I design systems, document responsive behaviour and collaborate with engineers.

I designed and developed responsive websites, landing pages, email templates and digital campaigns using Drupal, WordPress and Grav. My role also included brand design, content production, motion and video, allowing me to work across the full visual experience rather than the interface alone.

I managed website updates, improved performance and applied SEO practices for clients including Sushi Sushi, Redgum Software, Testgrid, Brave Energy, Lucidity Software and ABB Australia.